Neem Tree

Direct Market Linkage

Supply Chain, Farm to Fork Network

An effective process of linking rural farmers to the market, which would facilitate timely marketing of farm produce and help decongest the mandis. Direct market linkage has been acknowledged as the means through which small farmers can gain an advantage in the market that’ll potentially improve the return to investments made by the farmers. A direct market linkage will also help to curb down the influence of petty traders and middlemen.